JACOB J
LOPEZ
VISUAL MERCHANDISING + RETAIL EXPERIENCE LEADER
Building commercially effective experiences that connect people to place, brand, and culture across retail, hospitality, and destination environments.
NEW YORK, NY
166+
LOCATIONS
30+
PROJECTS ANNUALLY
6-10
STORE OPENINGS ANNUALLY
20+
YEARS IN RETAIL
SELECTED CLIENTS + partners
FEATURED WORK
A selection of projects across culture, retail and hospitality.
Guggenheim museum
New York, NY
Retail Experience/Visual Strategy
Translating an iconic cultural institution into a modern retail experience and drives commercail impact.
lululemon soho
Multi-location
Led visual strategy and execution across 15+ locations including the 5th Ave and lab locations, elevating brand consistency while driving local relevance and performance.
Visual Merchandising + Rollout
gaylord opryland - amelias
Nashville, TN
Developed a more elevated retail environment that strengthened guest flow, product storytelling and brand consistency across a major hospitality destination.
Retail Experience/Visual Strategy
netlfix squid game experience
New York, NY
Translated the world of Squid Game into an immersive retail experience that extended the brand story while supporting engagement, discovery and commercial performance.
Experiential Retail/Visual Merchandising/Brand Activation
leadership + approach
I lead with a balance of creative vision and commercial clarity - bringing strategy, storytelling and operational excellence to every project.
STRATEGY & PLANNING
VISUAL MERCHANDISING
EXPERIENCE DESIGN
SPACE PLANNING & ROLLOUT
COMMERCIAL PERFORMANCE
TEAM LEADERSHIP
CROSS-FUNCTIONAL PARTNERSHIP
Great environments start with a clear point of view and are brought to life through collaboration, detail and purpose.
4
SEASONAL VM GUIDES/YEAR
110%+ OF OPENING PLAN
NEW STORE PERFROMANCE
24%+ CATEGORY LIFT
SELECT INITIATIVES
400+ TEAM MEMBERS TRAINED
ACROSS ROLES & MARKETS
ABOUT
For more than 20 years, I’ve shaped visual merchandising and retail experiences for globally recognized brands, cultural institutions, and destinations.
I partner with leadership teams to shape retail as a business driver—one that connects quality, creativity and brand to commercially successful.
My background in performance and design continues to influence my leadership: every space we build reflects a deep commitment to form, function and a clear point of view.