Assistant Director - Visual

EVENT NETWORK OCTOBER 2021 - Current

  • Increasing profits for clients by elevating gift shop format and merchandising

  • Designed floorsets for iconic venues such as the Guggenheim Museum, The National Gallery of America, and the American Museum of National History

  • Project manage special exhibit store openings including the Disney Costume Exhibit at the Henry Ford Museum

Flagship visual lead - Soho NYC

CRATE & BARREL APRIL 2020- OCTOBER 2021

  • Designed and styled showroom gallery floor

  • Collaborated with corporate partners on optimization of operational success and planogram support

Regional Visual Manager NYC

lululemon August 2017- November 2019

  • Increased level of Visual Execution across portfolio resulting in a Conversion increase

  • Developed emerging talent increasing pipeline from 1 to 6 individuals in 8 months

  • VM direction for special events including the NYC marathon

Store Optimization Project Manager US Market- Visual

lululemon May 2017 - November 2019

  • Corporate trainer for New Store teams of 400+ employees

  • Launched 18 New or Renovated locations in 2 years all reaching 110%+ in opening weekend sales

  • Received accolades from CEO Calvin McDonald on the execution of Visuals one that reached 200% to projected sales and another hitting 118%

Interior Stylist and Production

Freelance May 2015 - present

  • Personal Shopper for home decor & home staging Event Styling & Production Flower design and arrangement

Merchandise Manager & Visual Specialist

lululemon Men's Soho Brand Store October 2013 - August 2017

  • Architect on Brand Strategy resulting in category sales increase of 24% in 2017

  • Consultant in Men's Merchandising for Co-ed stores with immediate results including a 11% increase in the Men's Category for the Meatpacking location

  • Coordinator for brand collaborations with local businesses creating pop-ups resulting in increased traffic and conversation in design categories.

Marketing Coordinator

NY Opera Exchange May 2011 - September 2012

  • Created and managed all creative assets for online + theater 

  • Produced 2011 - 2012 photo campaigns

  • Consultant on re-branding committee resulting in a new company mission statement and design direction

Commercial Dancer

Freelance April 2003 - October 2012